Today we talk a little about the state of social media. Are we back to 2001 with valuations over valued? How does social media really tie into your business.
Years ago when the internet became popular the ability for a marketer to measure intent became huge. Never before was it possible to measure intent to purchase or intent for information. This is still the promise of marketing on the web. With social media though is there intent? I argue here there is very little.
I discuss 2 general rules here when you engage social media:
- People are on a social network for friends and family. They are there to have fun.
- Inject personality to drive to intent
I discuss a post I read about text messaging marketing and annoyances. How the texts she received had nothing to do with what she wanted today. How it had no relation to any purchase intent. This to her was an annoyance. So how do you counteract that?
Inject personality. This will go farther than just sending out your message. Also have a reason for sending out a message. Doing that to me will allow more tolerance when you can't measure or predict intent.
I also talk about emotional selling. To me this is where it is at. Selling on a emotional level is the most powerful form of selling you can do. Getting or moving someone to intent with emotional selling is what I believe is the true power of social media.
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